The birth of an idea
Saâd, alone in his room, brainstorms 10 business ideas.
Discovering the quiet book
Through social media, a speech therapist friend introduces him to the quiet book concept.
First exchanges
He meets his friend, who gives him more details about the product.
Kitimimi is born
Kitimimi is officially founded. The adventure begins!
The first craftsman
Saâd gives a sewing machine to a craftsman. The first prototypes are born.
First tests
Children test the prototype. The reception is extraordinary.
The website takes shape
Website development and first product photo shoots.
Artisanal production
Several artisans craft beautiful Kitibooks.
First steps in commerce
First employee, first partner store, and first Baby Show in Paris.
The team grows
Acceleration begins. New talents join the adventure.
First retail point
The first physical retail point is established.
Scientific partnership
Partnership with Paris-Est center to validate the educational approach.
A family affair
Ali, Saâd's son, joins the team. A family adventure.
A multicultural team
The team brings together over 10 nationalities. Diversity is a strength.
Expansion to Switzerland
Kitimimi crosses borders and establishes in Switzerland.
Heading to the United States
Entry into the American market.
New website
Launch of a new website.
International logistics
Warehouses in France, Switzerland and USA for faster deliveries.
New product lines
Introduction of Kiticube and Kitistory. The family grows.
Nuremberg Spielwarenmesse
Kitimimi exhibits at Spielwarenmesse, the world's largest toy fair.
The adventure continues...
The adventure continues...
Ambassador program
Launch of our ambassador program, allowing passionate families to share their Kitimimi experience with their community.
New product lines
Introduction of new themed board lines to enrich the Kitibook educational universe.
Baby Show 2025
Kitimimi at the Paris Baby Show, meeting families and early childhood professionals.
Spielwarenmesse 2026
Kitimimi at the Spielwarenmesse in Nuremberg, the world's largest toy fair. A major step towards global expansion.